The best way to revive classical music is with booty dancing, right? That seems to be the message of B-Classic, a Belgian classical music festival which wants to give classical music the same recognition as pop and rock. They’ll be attempting to do so with the Classical Comeback Video project, which encourages contributors to make short videos that can “appeal to the critical attention span of audiences today”.
The first Classical Comeback video features the South Korean girl group Wayeva booty dancing to Dvořák’s New World Symphony. If you watch the whole thing, you’ll find yourself rewarded with the proclamation that, “You just watched three minutes of classical music”.
Yup, those were three minutes of my life which I’m never going to get back.
According to B- Classic’s documentary, one of the project’s goals is to get people to watch a classical music video without realizing they are listening to classical music. Hopefully, some of the viewers will like the music and want to learn more about it.
The presenters showed the video to an audience and asked the viewers what they thought. Apparently, the video was somewhat successful. A couple of previously skeptical ladies said that they liked the music and would listen to it in the car. Another guy said that he thought the music was amazing and alive. What’s more, the video has received more than 2 million views on YouTube.
One of the project’s members said that the ultimate goal is to make classical music more accessible; to make Dvořák the new Miley Cyrus or the new Rihanna with a big hit on YouTube. Despite my snarkiness about this prct, I am actually all for bringing new audiences to classical music. I just hope that the other contributors to this project can find better ways to do so than thrusting booties in peoples’ faces.
You can check out the Dvořák video and the documentary below.
- When Reaching The Youth Goes Wrong: B-Classic Gets Cheeky (hypebot.com)
- Classy or trashy? Dancers twerk to classical music (thestar.com)