Have you ever wanted to learn about Prokofiev’s first trip to Chicago? Watch Riccardo Muti conduct the Chicago Symphony Orchestra in a performance of Verdi’s Requiem? Learn how CSO bassoonist Miles Maner once accidentally shattered a clarinet? Then you’ll definitely want to explore the Chicago Symphony Orchestra‘s brand-new online multimedia magazine, CSO Sounds & Stories. The site is designed to enhance the concert-going experience and allow music lovers across the world to learn more about the orchestra. In fact, it marks the first ever brand journalism site created by a major American orchestra.
“CSO Sounds & Stories, an extremely ambitious and rewarding project, allows us to communicate directly with people around the world, providing them with a convenient way to learn more about classical music, musicians, composers and conductors while also enjoying the inspired music making of our world-renowned music director and orchestra and the guest artists we host each year,” said Deborah F. Rutter, president of the Chicago Symphony Orchestra Association. “CSO Sounds & Stories brings together all of our varied media content to create an integrated digital presence.”
The wealth of Sounds & Stories includes audio and video recordings, articles by professional writers, and program notes about the season’s concerts. My favorite section is the blog by archivist Frank Villella about the CSO’s Rosenthal Archives. I loved reading about the CSO cookbook from the 1982-83 season, which featured hundreds of recipes from the orchestra’s musicians and staff members. Not to mention the two-part series on several CSO members’ memories of the concert in which they performed with Fritz Reiner on the day of JFK’s assassination.
The online magazine is optimized for all devices and will be promoted on social media apps including Facebook, YouTube, and Twitter. When you do visit the website, make sure you leave plenty of time to explore. I know that I’m looking forward to sitting down and exploring every juicy tidbit.
Image credit: Chicago Symphony Orchestra
- CSO’s guest conductor season begins with Susanna Malkki (suntimes.com)
- Deborah Rutter to leave CSO to become Kennedy Center president (voices.suntimes.com)