This year, classical music added humor, excitement, and gravitas to three of 2013’s most unforgettable commercials. Brian Wise identified some of the music in a post on WQXR’s blog.
One of the night’s funniest commercials, Doritos’ “Fashionista Daddy”, featured a dad playing dress-up with his daughter after she offers him Doritos. The 30-second spot flounces along to cutesy music from Schubert’s Scherzo in B-Flat Major D. 593.
Rimsky-Korsakov’s Scheherazade and Saint-Saens’ Samson et Dalila added whimsical excitement to Coca-Cola’s “Coke Chase”. This odd commercial pitted the #CokeBadlanders motorcycle gang, the #CokeShowgirls and the #CokeCowboys in a race to grab some ice-cold Coca-Cola in the middle of the desert.
Hans Zimmer’s Honor from the HBO seriesThe Pacific (music identified by YouTube user N Bell) added gravitas to Jeep’s “Whole Again”. The two-minute ad included an emotional voiceover by Oprah Winfrey with images of military personnel and their families.
- Classical Music in 2013 Super Bowl Ads (wqxr.org)
- Doritos Super Bowl Commercial 2013: ‘Fashionista Dad’ (Video) (justjared.com)
- Top 5 Ads of Super Bowl XLVII (28candles.wordpress.com)
- Super Bowl Commercials 2013: Grading the Best & Worst Ads (bleacherreport.com)