I was highly entertained by a recent TravelWisconsin.com commercial featuring the Milwaukee Symphony Orchestra getting into a snowball fight while playing “Walking in a Winter Wonderland“. The ad is full of goofiness including fake snow being dumped on a French horn player, a musician getting clapped in the head with cymbals, and a harpist launching a snowball at the camera with the strings of her instrument. The best part is when the conductor gets hit in the eye with a snowball. He clutches his eye and weaves back and forth. The orchestra sways with him, trying to follow what is going on.
It turns out that this video was directed by Wisconsin native David Zucker, best known as the director of slapstick movies like Airplane! and The Naked Gun. According to Zucker, “it was great fun to return to my home state and do something in addition to visiting relatives. Also, I was so impressed by the quality of the creative talent in Wisconsin – and it reaffirmed my desire to try and bring some feature film work back to the state.”
The 30-second commercial began airing in Milwaukee, Green Bay, Chicago, and Minneapolis-St. Paul on January 11. Milwaukee-based Marcus Theatres will be donating time on approximately 450 movie screens and Wisconsin, Illinois, and Minnesota to air a longer “director’s cut” of the commercial. You can check out the video below:
- Travel Wisconsin : Symphony Snowball Fight [Video] (scaryideas.com)
- ‘Airplane!’ Director Helms New Ad for Wisconsin Tourism – Adweek (adweek.com)
- Wisconsin tourism hires famous director for ad – CBS News (cbsnews.com)