Maurices Partners with Evanescence To Find Band For SXSW Showcase

Now that the holidays are done, it’s time start thinking about…SXSW?  The mega festival that brings together the digerati with musicians and film geeks will be here sooner than you think.  I can’t say I know anything about maurices, it’s a clothing store for women, but they have partnered with Sonicbids and PlayNetwork to find the next cool band as part of the “Hometown Sound” band search. And yes, Evanescence is a Partner Artist.

The grand prize winner will receive a trip to Los Angeles to shoot a music video with PlayNetwork. They’ll also receive gifts from maurices, as well as the opportunity to perform at a maurices branded daytime showcase during South by Southwest (SXSW) in Austin, Texas, in March, 2012, with Graffiti6 and other select Partner Artists.

From today through January 23, 2012, fans can vote for their favorite bands through maurices’ Facebook page or the mauricesmusic.sonicbids.com, narrowing the field to the top 50 musical ensembles.

From these 50 bands, a group of panelists, including select Partner Artists, will select four finalists.  From February 6 through March 4, 2012, final voting will take place as the four bands will have their music featured in maurices stores, on the contest microsite, and throughout maurices’ social media network. The public will be able to cast their vote by scanning a QR (Quick Response) code in stores or online. The band receiving the most votes will win maurices “Hometown Sound.”

Along with hot global electro soul posters Graffiti6, Evanescence music will be featured in maurices stores during the competition. The Partner Artists will also promote “Hometown Sound” to their fans, while offering advice to the contestants in “Behind the Scenes” interviews available on the band search contest microsite. “I remember at the beginning of my career feeling like it was a fight and I had a lot to prove,” said Amy Lee, front-woman of Evanescence. “If there’s ever any message, it’s just to be yourself.”

Lisa Bartlett, maurices assistant vice president of marketing, says this is an amazing opportunity for the hundreds of talented bands who have entered the contest. “During last year’s competition, we saw communities and artists’ hometowns rallying for their friends and family members, which was incredibly inspiring. This year, the number of bands competing is up 55 percent, and we can’t wait to see which bands make it to the next round.”

The grand prize winner will receive a trip to Los Angeles to shoot a music video with PlayNetwork. They’ll also receive gifts from maurices, as well as the opportunity to perform at a maurices branded daytime showcase during South by Southwest (SXSW) in Austin, Texas, in March, 2012, with Graffiti6 and other select Partner Artists. All fans who vote will receive maurices coupons and will be entered into a drawing for a chance to win one of several maurices gift cards.

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