This recent post on the New York Times arts blog had me scratching my head. It’s not every day that the Syfy channel promotes a musical, but Spider-Man: Turn off the Dark isn’t your average Broadway show. Created by director Julie Taymor (“The Lion King”), the musical features a score by U2‘s Bono and the Edge. At a cost of $60 million, the most expensive musical in history boasts a plethora of special effects, stunts, and flying sequences. According to Blake Callaway, Syfy’s senior vice president for brand and strategic marketing:
It will… be a great way for us to entertain advertising clients and hold events related to the musical, and also associate Syfy with one of the great newly imagined properties on Broadway.
Syfy will run commercials, on-air promotions, and teasers for the musical near its scheduled opening date on November 28.
To find out more about the musical, check out this video featuring the original creator of the Spider-Man character, Stan Lee.
- ‘No changes’ to Spider-Man musical (hollywood.com)
- Opening for Broadway’s ‘Spider-Man’ pushed back to Jan. 11, 2011 (latimesblogs.latimes.com)