Give the Gift of Music A Sad Attempt to Bring Back the Value of Music?

You don’t have to be a rocket scientist to know the recording industry is bleeding.  And let’s face it the RIAA hasn’t treated its customers with the deepest sense of respect either. Lawsuits have a tendency of pissing people off, especially since the very same people being sued are the same ones the industry needs to sustain itself.

Many might look at this as a desperate attempt to stop the hemorrhaging by trying to make people feel all warm and fuzzy inside. The nation’s leading music retailers, record labels and nearly thirty artists, along with supporting organizations across the industry, are helping to kick off a new promotional effort designed to re-launch and revitalize the historic “Give The Gift Of Music” (GTGOM) campaign for today’s marketplace.

Organized by NARM, the music business association, and the Recording Industry Association of America (RIAA), today is the official unveiling of the first component of a multi-faceted GTGOM campaign: a branded web site – Consumers can also interact with the campaign on their favorite social media sites, including Facebook and Twitter.

The consumer-focused, interactive web site features: artist quotes and videos about special music gift memories; a section where music fans can post their own music gift stories; a gift registry where fans can suggest music gifts they’d like to receive from friends and loved ones; a searchable new release database to inspire gift ideas; and highlights of currently available or upcoming boxed sets, special editions or other deluxe music products.

Independent retailers will be wrapping music gifts on Black Friday, November 26 using “Give the Gift of Music” stickers.

A fairly broad group of recording artists have contributed their most memorable music gifting stories and sentiments. Sadly, the lopsided representation conveniently excludes classical artists because they don’t record music, do they? And they were never given music either, were they?  I also have to say their could be better representation from the metal community, but I guess metalhead opinions don’t matter either.

At any rate, here is a list of artists supporting the campaign:

* Kris Allen, Jive Records
* Allstar Weekend, Hollywood Records
* Susan Boyle, Columbia Records
* Colbie Caillat, Universal Republic Records
* Jocelyn Celaya, Radical Classical
* Kelly Clarkson, RCA Records
* David Cook, RCA Records
* El DeBarge, Interscope/Geffen Records
* Gavin DeGraw, RCA Records
* The Doors (Ray Manzarek), Rhino Entertainment
* Matt Duke, Rykodisc
* Melanie Fiona, SRC Records
* Good Charlotte, Capitol Records
* Heart (Ann Wilson), Sony Legacy
* Randy Jackson
* Cyndi Lauper, Downtown Records
* Liam and Me (Matt O’Dowd)
* Little Big Town, Capitol Nashville
* Tony Lucca, Rock Ridge Music
* John Oates, PS Records
* Mike Posner, J Records
* Rascal Flatts, Big Machine Records
* Darius Rucker, Capitol Nashville
* Blake Shelton, Warner Music Nashville
* Shontelle, Universal Motown
* Sick Puppies (Emma Anzai), Virgin Records
* Sister Hazel (Ken Block), Rock Ridge Music
* Sister Hazel (Mark Trojanowski), Rock Ridge Music
* Jazmine Sullivan, J Records

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