Immergent launches at NARM: Embraces social music shopping experience

On Sunday, May 16th, I watched John Trickett, CEO of Immergent, kick off the NARM 2010 Convention by launching the “ultimate online record store.”  Immergent.com completely embraces the digital world by making it easy for music lovers to share and recommend music to friends.  Built into the interface is the ability for people to share songs through social networks.

The online store carries the full range of music from the four major and more than 80,000 independent record labels – eight million songs and growing.  After briefly reviewing the catalog, the music available is pretty broad; at least on the metal side.

Aside from the extensive catalog and the ability to share songs via social networks, other features include:

  • An advanced chat functionality enabling fans and artists to connect with each other via text, voice, or video
  • Ability for fans and recording artists to build playlists and share them
  • Search engine that allows users to search by song, artist, album or genre
  • Concert listings
  • Disqus commenting engine allows fans to leave a comment about any album, track, and/or artist
  • Technology that allows users to deliver high quality digital music to play instantly on any device without requiring a specific player or software download

One very important thing to know, no physical music is sold on the website.  The website only sells digital music.

Finally, Immergent has launched a survey asking music fans to identify what’s been missing in their music buying experiences.  Hundred of songs will be given away by random drawing when the contest ends on June 30, 2010. Fans can register their comments and enter to win at: immergent.com/500free

I had the opportunity to speak with John Trickett, so definitely more to come about this new website. I am in the process of reviewing audio. I am also intending to breakdown this website in greater detail, so stay tuned.

Let me know what you think about the new website.  I am sure the folks at Immergent wouldn’t mind knowing also.

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